How Much Money Do Mom Bloggers Make

Friday, January 22, 2010

How Much Money Do Mom Bloggers MakeSo, just how much money do mom bloggers make? I see this question coming in all of the time. Realistically, there is no way to know what each mom blogger out there makes. It all depends on how much traffic each blog gets and how they are monetizing their site.

If you are a mom and have found my site you are hoping that maybe, just maybe, you can blog like other moms and making money too. It is definitely possible and I will tell you just some of the ways you can make money by becoming a mommy blogger.

You should know though, that some mom bloggers don't make money. Either they blog because it gives them an outlet, they don't know how to monetize their blog, or the topic they choose is harder to monetize. You will find a vast range of money flowing through the mom blogging community. One mom might make $100 a month while another will make $10,000 a month. Yes, there is huge potential for making money in our community if you know how.

Comparing one mom's blog to another mom's blog and trying to figure out how much each one makes is a tough and frustrating task for sure. It sure would be nice if there was a simple way to compare because we all want to know if we are progressing and if we are on the right track. But, just like in a "real" job you really don't know - and probably don't want to know - what your coworker is making. Finding out exactly what another mom blogger makes can either make you fell really great or really depressed depending on what your idea of how much money you think will be enough to be a professional, and paid blogger.

If you are a mom with a blog and have 100 visits a day, you are going to make less than a mom blogger who has 5,000 visits each day. The more traffic you have, the more money you can make. The blogger with the most traffic almost always wins. That is why we are all looking for traffic and trying to figure out how to get it.

It works the same way with a traditional "brick and mortar" business who needs physical bodies coming in the door. Some shoppers will buy and others will browse. Only a percentage will make money for your business and only a percentage of visitors will make money for your blog so more traffic is better.

Also, the topic that you write about has a lot to do with whether you will make a lot of money or a little. It also can decide how much traffic that blog gets. If a mom blogger picks a broad topic that is highly saturated in the blogging world (Blogosphere) then the amount of traffic she gets could be diminished because of so much competition on the topic. Less traffic means less income.

If you are a mom blogger and want to make money blogging or make more than you are now with your blog you will want to focus your topic into a more narrow niche. If you write about coupons and grocery store savings why not focus in on the topic and maybe write about a specific grocery store to narrow down your potential target audience. Instead of trying to grab all of the traffic out there spend time getting all of the traffic for a smaller niche and it will help you become more successful. Work on one smaller niche and then branch out overtime. It is less overwhelming and you will be rewarded faster.

Here are some of the ways moms make money with their blog:

Affiliate marketing

Affiliate marketing is the process of promoting a product or service through an ad or link within a post and having the reader pass through your site to another and make either a purchase or fill out an offer form. You make a flat amount of money when they fill out the form - called a lead - or a percentage if the reader makes a purchase - called a sale.

Affiliate marketing can be a huge money maker. The amount of money you make is decided by the company you are promoting. A lead can go for 20 cent up to $20.00. Many leads average around $1.50. You make this amount for each and every person who fills out the offer form on the landing site you send your reader to. Sales are a paid by a percentage of the total (does not usually include shipping). You could make from 2% to 10% (or potentially more) depending on what the company promoting the product or service wants to offer you.

Google Adsense

When a person or company wants to advertise on Google to get their site to appear at the top of the search engine they will often using Google Adwords. They bid on keywords and build ads around that keyword. Then their text ad appears at the top and sidebar of Google.com.

Google allows blog and website owners to embed some HTML code to make those ads appear on their sites as well. Ads are generated by what the blog or website owner writes. If you write about coupons your will get coupon ads, etc. You make money when a reader or visitor clicks on an ad - called CPA or Cost Per Acquisition (or Action).

What you are earning is a percentage of what the person or company pad to get their ad shown. No one knows for sure how much you earn but it has been mentioned that you earn 25% of the total.

So if an ad cost someone $1.50 then you would make 37 cent for that click. Some ads cost a lot more. It all depends on the topic that keyword is centered around. A keyword phrase like "how to make money" could cost the person $10.00 for one click through and then you would make $2.50 from just one click through. That is why everyone wants to write about making money because the potential to actually make money from Adsense is huge. However, I would never suggest you go in that direction because it is very, very, over saturated niche. I made $3.07 once from one click so that tells me that person or company paid a little over $12.00 for one ad to be shown if the 25% calculation is correct.

At the time I am writing this article I am making 70% of my online income through Google Adsense. It is definitely possible to earn a living just through Adsense but your blog needs to be completely optimized or the ads won't generate correctly.

Coupons

There are many sites you can join that will allow you to promote their coupons and when a user clicks and prints that coupon you make money. However, one click and print isn't enough to even buy a cup of coffee. One coupon printed from your site will earn you from 2 to 4 cent. You need a lot of visitors to make money from online printable coupons.

Paid Posts

Some sites will actually pay you money if you write a post. Whenever you do accept payment for a post you would want to be sure you know who is asking you to write this post and if they want you to include a link to their site make sure it is to a good site and not a link farm or one that is on the shady side. Sending links out from your blog to sites like that can actually hurt your ranking.

If someone comes to you directly to buy a post on your site you can charge whatever you want. I have charged $150 for an article to be put on my site and I have heard that $250 isn't too much to ask. It all depends on how much traffic your blog gets and how important your blog ranks.

There are sites you can join that will pay you $2, $5, or $10 to post articles on your mom blog but you are also in competition with other bloggers to see who is chosen. This is a viable way of getting paid posts for your site if no one is directly coming to you asking for a paid post.

In-Text Link Ads

This is another valid way mom bloggers make money. There are some reputable companies out there that you can sign up with to get started. You will embed a piece of HTML code in your site (this is why it is so important to know a little bit about HTML) that will pull the advertisements from their server. You may have seen these in-text links on other sites. Sometimes the links will have a double underline and when you hover you mouse over them an ad pops up.

You earn a flat fee for the click throughs from these types of ads but I don't have any figures to give you for this right now.

Direct Advertising

Once you start to have good traffic on your blog and companies see that you have traffic that you can send to them you can start charging for ads to be placed directly on your site. It is up to you as to how much you charge for these ads. The 125 x 125 small square ads might go for $25 a month but if you start to have thousands of visits a day you could charge $100 or more for those ads. This is where you start to negotiate.

Ads near the top of the page - above the fold - will usually go for more because that is prime real estate property. Every business wants to be seen at the top of the page. as you go down the page the value goes down because companies know readers don't always make it to the bottom of a page. So you raise the rates a bit. I have sold a prime spot for $200.00 for one week. So, you see that the potential for direct advertising can be very lucrative.

As I mentioned, you will never make money on your blog without traffic. And, the more traffic you have the better. So, your prime objective should be spending time learning how to get that traffic. Once you get people to your site the sky is the limit for making money with your mom blog.

I will get into each way of making money in depth in future articles so stick around for that. I will show you how you can sign up, embed HTML code, and start making money with your mom blog from each of these avenues and others as well. You don't have to be locked into just one way of making money when there are so many options out there to try.

Terms used in this article:
  • Affiliate Marketing: promoting products or services on your blog or website to make money through sales or leads
  • Brick and Mortar: a physical store you go into like Walmart, TJMaxx, etc.
  • Monetizing: whatever you do to make money on your blog or website
  • Blogosphere: the collective blog community
  • Niche: The main topic of our blog or website.
  • Leads: When you send a reader to another site through an ad and they sign up for an offer.
  • CPA: Stands for Cost Per Acquisition or Cost Per Action. When a reader does an action, usually by clicking, on ad.


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14 comments:

  1. Deanna said...

    I always wonder too, how much money can I make? I often wonder what others make, but most importantly how much can I personally make?

    I guess the more I learn the more I'll make, thank you for the help and info!

  2. Wendy (Sweetie) said...

    The thing you will hear me stress on this site is TRAFFIC. Traffic wins out everytime. If you have traffic you can promote all kinds of offers.

    These are just some of the ways to make money. I use others as well. Adsense is my number one way and then affiliate marketing but this week at the Affiliate Summit I met people who were making a million a year just promoting affiliate programs. I will be writing about that soon.

  3. Jennifer said...

    Hi again,

    I'm not sure how to make much money with google adsense. I make about $150 per mth with them just by placing the ads on my site. What other options with google adsense are there?

  4. Wendy (Sweetie) said...

    There is only one option for making money with Google Adsense and it is to put it on your site as you mentioned. However, you can put 3 Google Adsense blocks on your site so make sure you are using all 3.

    And, where you put it on your site depends on how well you are optimizing your site for Adsense. I have my embedded right under the post title. That is the top spot for Adsense. If the person reading your post sees it first before they read your article there is a good chance they will click on an ad.

    I use either the 468x60 size or the 300x250 size under the post title. You have to embed it in the HTML code to get it up there if you are using Blogger.

    The next best place to put Adsense it at the top on the sidebar. The size you put there depends on your template and how wide your sidebar is. Maybe you have a left and a right sidebar. Put one at the top of each sidebar.

  5. Anne-Marie @ This Mama Cooks! said...

    Wendy, you are forgetting to mention the passive income streams generated by blogs. Examples are social media consulting, teaching classes, and getting writing gigs (online or in traditional print media) because you are known through your blog. Also, there is conference sponsorships where a company (or their PR agency) gives you money to act as their spokesperson at an event and being paid by a PR or marketing agency to report on a conference you attended (what/who you heard, what you saw, who you spoke to, etc.) Finally, there is the selling of your own product whether that's consulting, an ebook, a service or another sort of product.

    I've noticed that the bigger money is made outside of your blog. But you still need that blog since it serves as a marketing platform to sell YOU and what you can do for others.

  6. Wendy (Sweetie) said...

    Anne-Marie, thanks for mentioning those. I was sticking to the traditional advertising ways many think of when they setup a blog in this post but you make a good point. However, some bloggers will never reach that potential or wouldn't be comfortable as a spokesperson or conference speaker.

    I like your ideas. Would you consider writing a guest post about them? It would give bloggers a sense of what is possible outside of traditional advertising means and get them to think more long term about blogging. I would be happy to link back to your blog in the post.

  7. Anonymous
    said...

    And what do you do if Adsense has kicked you out. I don't know why they kicked me out and I've appealed. To no avail. Is there any future way to work with adsense ?

  8. Anne said...

    Hi Wendy,

    I have been reading your blog consistently for the past few weeks and found the information invaluable! I am not super new to all of this, but the way you present it makes it so very clear!

    Its very difficult getting started in a new niche, yes small ones seems to reap the rewards short term but then you are limited a bit. Too big of a niche and you are lost- it can and is a big frustration. I truly appreciate your clear and supportive posts, thanks.

  9. Wendy (Sweetie) said...

    I really don't know anything about being kicked out of Adsense. Maybe you could explain a little more about what happened? Did they just stop allowing you to log in? Did you get an email from them with a warning?

  10. Wendy (Sweetie) said...

    Anne - I am finding that it might be easier to have a very limited, smaller niche and then just have multiple blogs. If you wrote several times a day on one blog it is just the same amount of work as writing once or twice a week on multiple blogs.

  11. Momi said...

    The was a very imformative blog. I have been trying to get a feel for how much can be made with a mommy blog, and this site is the first to answer that question for me. I just signed up with Amazon Associates, which seems like a good way to monetize your site.

  12. TheFunFamilyMom said...

    Really great article! I can truly say it had all the information I was looking for about making money from your blog. I just began blogging over one month ago and wanted to know more about advertising and traffic. Thanks.

  13. dealsoff.com said...

    I think this is a great article. I sometimes wonder how much I can make with my website too. This post has a lot of help information that I will use for my site too. Thank you!

  14. recipe coupons said...

    People can make a lot of money online, blogging, that's for sure.

    Adsense and affiliate marketing are the best ways for it.

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